What if I told you that your corporate culture is as important as the name of your company? Company culture includes a variety of elements, including work environment, company mission, value, ethics, expectations, and goals. Company culture is important to employers too because workers who fit in with the company culture are likely to not only be happier, but more productive. When an employee fits in with the culture, they are also likely to want to work for that company for longer. Thus, employers can improve productivity and employee retention through a strong office culture.

Some companies have a  team-based culture with employee participation on all levels, while others have a more traditional and formal management style. The pattern or kind of work involved in your company will determine what type of corporate culture you decide to operate.

Just like anything else, cultivating a great culture requires conscious thought, planning, and effort.

Here’s what you can do to establish a winning work culture within your own company.

Mark out your desired corporate culture 

Defining your culture is really only the first step — you need to be prepared to act on the values that you’ve outlined. What culture do you intend to portray?

An emphasis on professional development? A fast-paced and high-energy office where there’s a lot of drive to innovate and excel?  Do you want a laid back and casual work environment? Once you have the culture that you want defined then you need to work towards making it effective.

Your employees need to know their purpose 

The important thing to remember is that culture isn’t something that just happens. It takes work and active participation—from both employers and employees. When both bond together in the interest of living your company’s values, you’re sure to end up with a winning work environment.

Ensure to make your employees understand the greater purpose they are expected to serve and not to concentrate solely on their immediate to-do list.


Genuinely care about your employees 

In today’s constantly-connected society, there’s much less separation between our work and personal lives. And organizations with thriving cultures empower their employees to bring their whole, authentic selves to work while doing their best to maintain their health and happiness. Retirement plan, health insurance and offering opportunities for vacation. Having a feedback mechanism to keep the management aware of the needs of your workers is important too.

Happy hours are fun hours 

All work and no retreat make Kate and Kenneth ineffective employees.

This is why some of the liveliest and most vibrant cultures encourage plenty of social interaction amongst their employees—whether it’s holiday parties, game nights, or company-sponsored retreat or getaway, leagues, company-wide event or tradition. An impromptu happy-hour off the work calendar will not hurt.

A reward is essential for a winning corporate culture

Everyone loves to feel a gentle pat on the back once in a while. Showing genuine appreciation for the hard work those team members put in makes them feel valued and respected. Formal rewards look great but compliments passed from one employee to another or a piece of praise from a superior can also be effective.



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