The hashtag was inspired by the new song “Brown Skin Girl,” which features artists WizKid, SAINt JHN, Beyoncé and her 7-year-old daughter Blue Ivy
. The track appears on “The Lion King: The Gift,” a Beyoncé-compiled companion album to the new “Lion King” movie, in which the singer voices adult Nala.
In one verse of the song, which has been praised on social media as an ode to black women, Beyoncé shouts out celebrities Lupita Nyong’o, Kelly Rowland and Naomi Campbell to celebrate dark-skinned complexions, as societies around the world still struggle with the long history of colorism
“Pose like a trophy when Naomis walks in / She need an Oscar for that pretty dark skin / Pretty like Lupita when the cameras close in / Drip broke the levee when my Kellys roll in.”
Nyong’o, who has spoken out about the colorism
that dark-skinned black women face, shared a video
of herself joyfully dancing to the song on Friday.
On Sunday, director Ava DuVernay celebrated the Twitter hashtag by sharing stills from her film projects, including “A Wrinkle in Time.” DuVernay’s work regularly features black women, who still struggle with being represented on-screen
“It’s always an honour to capture the beauty of brown-skinned girls,” she wrote