Serena Williams is hitting another milestone and this time around, it’s not on the tennis court.


The renowned and award-winning tennis player has decided to launch her own beauty line which would be named ‘Aneres’. Aneres might sound vaguely familiar as she had previously named her clothing line by the same name. However, the line was discontinued while she kept the name, this time relaunching it as the name of her beauty range.

Her beauty line is rumored to include lipstick, lipgloss, eyeshadow, eyeliner and mascara. It will also include an original make-up kit which would comprise of all the product offerings should you want a full dose of Serena or better put, Aneres. As she is also known for her on-court smoky eye, there might be a customised eye-shadow palette somewhere in the mix.

Other celebrities who have successfully treaded this path have added their signature to the mix. Kim Kardashian had her Kontour Kit as she is known for her high definition make-up, Rihanna went with edgy and highly pigmented with Fenty beauty as she is known for her extra va-va voom and the list goes on. It would be interesting to see what angle Serena comes with on this one.  Some have suggested that Aneres be sweat-proof as it would make sense due to its owner being incredibly active. This is a fantastic idea as no product out on the market right now currently poses this signature especially as a product line owned by a woman of colour.

We applaud Serena’s innovation and we can’t wait to see what she has up her sleeves. Is there anything this woman can’t do?

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