Create a Twitter (Pre-update) friendly headline.
This is your over-arching message. It is the one thing that you want people to know about your brand; Make it into a sentence with your key words. Those key words will act as sub-points if the person you’re speaking to had to ask for more.
Watch this short video in which Forbes Contributor, Carmine Gallo tells you how to pitch anything in 15 seconds using a Message Map.