Proctor & Gamble (P&G) is helping bring more diversity to the STEM field. The company unveiled its new scholarship aimed at increasing the number of Black women professionals within the field. The company is teaming up with CVS along with the United Negro College Fund (UNCF) under their Royal Oils by Head & Shoulders and Gold Series from Pantene brands to create the Rooted in Science awards to distribute over $200,000 in scholarships to Black women pursuing a degree in STEM subjects attending historically Black colleges and universities in addition to UNCF member schools.

“Providing these resources to young, Black women studying STEM is deeply important to P&G as we hope to help further diversify the field and pave the way for future generations,” said Lela Coffey, vice president of P&G Multicultural Hair Care, in a press statement.

“STEM and diversity are at the core of our brands, and ensuring representation of Black women in these roles is essential for developing future innovations in beauty and personal care products that continue to support and reflect the needs of modern Black women.”

The scholarships will be administrated through UNCF can be applied for through their website through Jan. 4, 2021. Winners will be announced on Jan. 28..

“During our 75 years of working together, P&G has been a very reliable partner for UNCF. With the COVID-19 pandemic raging across the United States and hitting communities of color particularly hard, we need as many students studying STEM fields as possible, as those careers are likely to be the bulk of our future pandemic frontliners—our future doctors, nurses, teachers, and technologists,” said Dr. Michael L. Lomax, president, and CEO, UNCF in the statement.

“This new scholarship program helps fill a growing gap that HBCU students and other Black students have often fallen behind in due to a lack of funds. Thank you, P&G, for helping to open more doors to better futures for us all.”


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