“Cut out the noise, focus on doing the right thing, making an impact on opening doors for others to come”
In this interview with Forbes Africa’s Peace Hyde, Uche Pedro gives us a rather rare insight into her childhood and upbringing before Bella Naija; Nigeria’s fastest growing digital platform.
Bella Naija which started as a hobby when Uche Pedro was a University student in Canada has morphed into something much bigger. From innovation to constantly re-inventing itself over the period of 12 years since its conception, Bella Naija has managed to stay relevant; no small feat for a digital platform in an era where social media is constantly changing and the manner in which brands are being represented, along with it.
From launching the Bella Naija weddings platform which grosses over 3 million in followership to their new style platform on bellanaijastyle.com, Bella Naija is not holding anything back. From a team of roughly 3 people to an ever-growing staff with offices; there’s no holding Pedro back.
It hasn’t always been roses as she also talks about her challenges and days where she would be tempted to give up and change course. However, her commitment to her purpose has enabled her to stay focused on the journey; she also speaks on the importance of having a great support system with whom ideas can be bounced off and how everyone needs someone on this life journey because it gets tough sometimes.
Watch the inspirational video below.