L’OREAL PARIS ANNOUCES VIOLA DAVIS AS THEIR NEWEST INTERNATIONAL SPOKESPERSON
In her new role, the How to Get Away with Murder leading lady will join heavyweight A-list stars including Celine Dion, Helen Mirren, Eva Longoria, Elle Fanning, Aja Naomi King, Nikolaj Coster-Waldau and Camila Cabello, among others, representing the brand. The appointment builds on the brand’s mission to reflect the diversity of the modern world through spokeswomen, encouraging beauty inclusivity, self-worth and empowering people everywhere.
Davis says that she grew up not having people who told her that she was beautiful or smart and that it’s important to build confidence in women from childhood.
As a young girl, I wasn’t always told that I was smart, beautiful, or worthy. I worked tremendously hard to get where I am today – overcoming feelings of doubt to become a woman who truly believes I am ‘worth it’ in every way. I believe it’s so important to build confidence in women from a young age, and to role model diverse perspectives of beauty. To now be part of a brand that has been championing women’s worth for more than 40 years and to use my voice to help empower others is truly surreal.
Global Brand President of L’Oréal Paris Delphine Viguier-Hovasse says that they are thrilled to have Viola join them. She also adds that her tenacity, authenticity and bold spirit resonate with and inspire so many people.
We are thrilled to welcome Viola as a member of our family. Viola’s tenacity, authenticity and bold spirit resonate with and inspire so many people. She challenges the status quo in all aspects of life and her drive to succeed has proven itself time after time – she leads by example and is the perfect conduit to elevate our core message, ‘Because I’m Worth It.
Making her brand debut at an event in New York City yesterday, Viola will appear in TV, print and digital advertising campaigns for Age Perfect beginning later this month.
PHOTO CREDIT: BEAUTY CREW