FA BRAND FOCUS: THE LANCOME TEINT CAMPAIGN IS A WIN!
Search the #MyshademyPower hashtag on Instagram to see the brilliance of this campaign.
Not only was this a beauty brand doing something other than partnering with beauty vloggers and MUAs, it promoted women in the fiercest way I have seen a brand do in recent times.
The global campaign took some leading women of all ages within Nigeria, treated them to a makeover using the Lancome Teint Idole foundation and asked that they share what their power represented. For some, it was their voice, for others, it was their style. Typically their power would be linked to their lines of profession-and did I mention that they were all leading women in their various fields? This definitely helped drive home the message that much more. J’adore (all pun intended)!
See some of the photos below.