BUILDING YOUR PERSONAL BRAND EVEN WHEN YOU ARE NOT A CEO
At the start of your career, there are a lot of things out of your control. Whether it’s your workload or your colleagues, when you are learning the ropes it’s easy to get caught up in the daily grind. When you are trying to impress your boss, it’s all work work work!
Unfortunately, these days you have to do more than work hard to stand out.
This is a mistake you are likely to make at the start of your career. Like most young people, you might throw yourself into the job, shut down my social media accounts, stop volunteering, meeting people, and drifted out of touch with old connections. Do you really need to do that? A resounding No is the answer.
Personal brands aren’t just for CEOs — in fact, your personal brand is one of the few things that you can control when you are starting out Get at it by:
Start telling your personal brand story
With your personal brand in mind, start thinking about how you can create opportunities to start telling your story. When your personal brand tells a great story, it will attract attention — no matter what stage of your career you are at.
Work out your niche
Once you have your brand and vision in mind, think about what makes you different. What is the one thing that sets you apart from your peers? Working out a niche is important because it makes your personal brand stick.
Start working on your personal brand now
Don’t wait until you’re ready for a promotion to start thinking about building your personal brand. Personal branding is crucial to a successful career, and in today’s competitive market having a strong personal brand will help you stand out from the crowds.