Since the rise of protests over racial injustice and police brutality, numerous high profile figures have stepped forward to do more for the Black community, specifically Black businesses. This week, the NAACP announced its new partnership with Beyonce’s BeyGood organization to create new small business grants for Black-owned businesses in different cities across the U.S.
The NAACP announced on its website that it will be distributing a number of grants valued at $10,000 grants to Black-owned small businesses in Houston, Atlanta, New York, Los Angeles, and Minneapolis that have been impacted by the COVID-19 health crisis.
“Over the last couple of months, the pandemic and outpours for justice throughout the Black community and across the country has been felt in every imaginable area of our lives, including in how our local businesses continue to operate,” said the organization in a press release.“The challenges of Black business owners navigating in the climate cannot be understated, as the effects of uprisings across the nation have led to many businesses being placed in dire straits due to damages and other small business needs.”
The newly established fund comes after the entertainer’s launch of the Black Parade Route on Juneteenth to promote Black-owned brands across different sectors in addition to pledging $6 million through BeyGood in partnership with Twitter CEO Jack Dorsey toward the global virus outbreak.