Popular Smart Phone Apps Of 2016


It is 2018 and the power of social media is getting stronger than what it used to be. Gone are those days when social media was basically used for chatting, posting new pictures of yourself, sharing your events online or poking a friend. With more and more people joining social media sites and using them regularly and efficiently, the social media industry is bound to become bigger in the coming years. It’s booming like never and Yes, the social media wave isn’t ending anytime soon which is why it is important that your business takes advantage of it in order to survive.

With the growing strength of social media, it is only wise that businesses start using this platform to grow their awareness, reach their target audience, build a community by engaging their customers and grow a followership. By introducing social media to your business you are not only going to generate more to your business but also connect with your customers better and serve them at a higher level which makes your online marketing easier.

According to an infographic published by Ambassador, 71% of consumers are more likely to recommend a brand to others if they have a positive experience with it on social media.

importance of social media in business

According to statistics, the number of social media-using adults has gone from 7% in 2005 to 69% just ten years later and the amount of social media users on mobile devices is seeing a 30% growth every year. While Instagram has over 800 million monthly active users, Instagrammers share 95 million posts per day and brands like stories too. Brands have also been making good use of stories and Instagram reported that in one month over 50 percent of businesses on Instagram published an Instagram Story stating that one-third of the most viewed stories are created by businesses.

Webcoupers a full-service digital agency well-known for having employees with professional background in digital marketing, who have succeeded in working with well-known brands like Google, Glo, Payporte, Qatar Airways, Bet9ja and Sterling bank just to mention a few listed useful tips on using Instagram for small brands and they are listed below.

Always post clear and attractive images and videos

Using a blurred image doesn’t speak well for your brand; always try your best to upload clear and attractive images or videos because this is the first thing intending customers will come across and it will automatically give them an impression on how you run your business.

Write engaging and attractive captions

Writing an engaging caption is an easy way of getting feedback from customers and it helps you know their thoughts and suggestions. It’s not enough for them to just like your picture, they need to be able to drop a comment to tag someone else.

Use hashtags

It is a way giving your brand visibility; with hashtags, your content becomes more visible during a search to audiences interested in your industry. It also helps you form or builds a community for that interest.

Have a consistent photo feed

Consistency is key in every business; it shows how much you are detailed oriented and an account with a good photo feed serves as a high reference point for the customers; your Instagram photos should always follow a theme to remain consistent and attract more followers.

Use your Instagram stories

Similar to Snapchat, you can optimize your Instagram account with images/videos stories that expire after 24 hours. You can share behind-the-scenes footage and other interactive posts that might not necessarily flow with the account’s feed.

Do not forget the Instagram carousel

Whenever you feel like you just created something exciting, the carousel feature enables you to upload pictures in an album style. This ensures your page remains in its attractive state.

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