APPLE TV + OPRAH DEAL: “I WANT TO REACH THAT SPOT WHERE INSIGHT AND PERSPECTIVE, TRUTH AND TOLERANCE ACTUALLY INTERSECT”
Apple’s event today, where it announced its streaming plans and more, ended with a whole bunch of celebrities taking the stage to talk about the shows they’re making for the new Apple TV+ service. The boldface names included Steven Spielberg, Reese Witherspoon and Jennifer Aniston — but for the big finish, Apple brought out Oprah Winfrey.
Apple said last year that it had signed “a unique, multi-year content partnership” with Winfrey. That announcement, however, didn’t include any details about the programs she’d be making.
Winfrey described two documentaries today. First, there’s “Toxic Labor,” looking at the effects of sexual harassment in the workplace. There’s also an untitled, multi-part documentary about mental health.
In addition, Winfrey said she’s working on a new version of her book club with Apple, which she said will be “the biggest, most vibrant, the most stimulating book club on the planet.” The idea is that her interviews with authors can be streamed to Apple stores and devices around the world.
“I want to literally convene a meeting of the minds, connecting us through books,” she said.
More broadly, Winfrey said that with her Apple content, “I want to reach that sweet spot where insight and perspective, truth and tolerance, actually intersect.” And she’s excited to use their platform to get her message out to an enormous audience: “They’re in a billion pockets, y’all. A billion pockets.”
PHOTO CREDIT: TechCrunch