PHILANTHROPY: RIHANNA GIVES BACK AS FENTY BEAUTY DONATES MAKEUP PROCEEDS TO EMERGENCY RESPONSE NONPROFIT
Tuesday marked Giving Tuesday, the international day for giving back and charitable donation introduced in 2012 by the United Nations Foundation and the 92nd Street Y. Fenty Beauty got in on the action by donating 100% of limited edition “Diamond Ball-Out” Killawatt Highlighter proceeds to the Clara Lionel Foundation. Founded by Rihanna six years ago in honour of her grandparents, Clara and Lionel Braithwaite, CLF funds education, health and emergency response programs around the world.
Named after the Diamond Ball, the annual black-tie gala aimed at garnering funds for the CLF mission, “Diamond Ball-Out” ($34.00, Fentybeauty.com) is the latest addition to Fenty’s immensely popular—and blinding—collection of Killawatt Freestyle Highlighters. A sister to the yellow-gold “Trophy Wife” ($34.00, Fentybeauty.com), “Diamond Ball-Out” is described as a “3D hyper-metallic silver.” When you purchase this platinum shade, all of your money goes toward the CLF efforts to alleviate community destruction caused by natural disasters and expand access to education and health resources.
As an extra incentive to get brand fans in the #givingtuesday spirit, Fenty announced the release of 10 exclusive “Diamond Ball-Out” highlighters encrusted with Swarovski crystals. For $350, 10 lucky shoppers received the blinged-out highlighter in addition to a crystal-covered version of the Fenty Beauty Cheek-Hugging Highlight Brush ($32.00, FentyBeauty.com). If you missed out on the crystals, not to worry—the shade is still available for purchase in its standard packaging and the CLF collaboration is ongoing. If shining bright like a diamond just isn’t your thing, you can skip the highlighter and simply donate directly to CLF at checkout, with or without the purchase of a product.
The Clara Lionel Foundation is currently in partnership with The Campaign for Female Education (Camfed) to help young students transition successfully into community leaders with thriving careers and lives. The initiative focuses on expanding female education and will impact 7,500 girls in Malawi by 2021.
As if we needed another reason to shop Fenty Beauty.
PHOTO CREDIT: MadameNoire