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GUIDE TO WRITING AN ATTRACTIVE COVER LETTER

Every time you sit down to write one, you probably browse cover letter examples online, get overwhelmed, and think something to the effect of: Does anyone really read these? Wouldn’t it be so much easier if I could just let my resume speak for itself?

Cover letters are a great way to show that you understand the environment and culture of the company and industry and prove that you’ve got what they are looking for. So, always keep in mind who will be reading your cover letter, and tailor it to what you know will get them excited. Spending five or 10 minutes reading over the company website before you get started can be a great way to get in the right mindset—you’ll get a sense for the company’s tone, language, and culture, which are all things you’ll want to mirror as you’re writing.

Highlight the Right Experiences. Not sure what skills and experiences you should be featuring? Drop the text of the job description into a word cloud tool like Wordle, and see what stands out. That’s what the hiring manager is looking for most.

Showcase Your Skills. When you know you have the potential to do the job—but your past experience doesn’t totally sell you as the perfect one for the position—try focusing on your skills, instead. Here’s a template that helps you do just that.




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