SERENA WILLIAMS LENDS VOICE TO DOMESTIC VIOLENCE SURVIVORS WITH NEW ‘PURPLE BACKPACK CAMPAIGN’
Serena Williams may be awesome on the court but she is also great at lending her voice to just and worthy causes. The tennis champion, philanthropist, businesswoman and mother has collaborated with the Allstate Foundation to design a special purple bag to kick off this year’s Purple Purse Challenge.
“A purse is symbolic of a women’s financial domain. We’re thrilled! Serena Williams took that to heart when designing the purse and we’re confident it will encourage an even greater number of people to get involved and support the participating nonprofits,” Vicky Dinges, Allstate’s senior vice president of corporate relations told the public.
On average, 20 people per minute are physically abused by an intimate partner in the United States, according to the National Coalition Against Domestic Violence (NCADV). October marks Domestic Violence Awareness month, and in honour of this occasion, Serena Williams, world tennis champion, wife and mother, is doing her part to support victims of domestic violence.