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MEET EMMA SINCLAIR; THE ENTREPRENEUR TAKING HUNDREDS OF BRAS FROM LONDON TO HELP WOMEN IN AFRICA

Emma Sinclair is a British businesswoman, journalist and serial entrepreneur who believes in caring for less privileged women and young girls from Africa. She currently partnered with Smalls For All a charity based organisation in Edinburgh that focuses on helping vulnerable women living in hospitals, slums, IDP camps and schools by providing them with underwear.

Sinclair who used twitter as a way of reaching out to people says that the response she got from women all over the world has being quite overwhelming and it only goes to show how incredible generous people can be.

On why she thinks bras would be appreciated, Sinclair believes that bras aids confidence, mobility and reduces the chances of women getting attacked sexually.

In her own words:

When a woman looks poor and has no underwear she is a much easier target for harassment. To give young girls and women who cannot afford a bra, one to call their own this aids with confidence and mobility. Imagine being a young woman at school and the indignity of not being properly dressed and supported.

Asides from her philanthropic act, Sinclair is a strong believer in the importance of having other people’s interest. She has been a UNICEF advisor since 2014 and in 2017 she launched UNICEF’s first crowd fund to roll out labs in refuge camps.




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