THIS NEW MAKE-UP TREND IS CALLED “NONTOURING”.
This make-up trend mirrors contouring without doing an actual contour and we’re here for anything that means less make-up but with that ‘Wow! You’ve got such a nice bone structure’ effect.
Trust MUA pro girl, Nigerian-American Jackie Aina to have not only done a tutorial on it but also coined it.
See below for the tutorial video.